Every page needs source links that support its core claims.
Mill & Measure
Quality before slogans
Editorial Policy
Editorial Policy
Editorial Policy
How Mill & Measure sources claims, labels different kinds of coverage, and keeps fact, inference, and unknowns separate.
Editing checks
Fact, inference, and unknowns stay separated on the page.
Desk research should never be written as if it were hands-on testing.
If a claim changes, the page should be updated or pulled back.
Mill & Measure is most useful when readers can tell exactly what kind of page they are reading and what level of evidence sits behind it.
Research hierarchy
Coverage should lean on sources in this order:
- regulatory or standards documents when claim language matters
- official brand and product pages
- official repair, sourcing, or factory disclosures
- direct brand confirmation when a meaningful gap remains
- first-hand inspection or testing when a product is being reviewed as a product rather than decoded as a claim
Secondary coverage, forums, and other reviewers can raise questions, but they should not carry the main factual burden for origin claims.
Content labels
Mill & Measure uses a few distinct content types:
- Standards: explains rules, claim language, and the editorial framework
- Field Guides: desk-researched buying guides built from current public disclosures
- Brand Profiles: source-backed dossiers that separate what a brand says from what the site infers
- Hands-on Reviews: product coverage that should only be used when a piece has actually been worn, handled, or tested directly
If a page is desk-researched, it should say so plainly. If it is hands-on, the testing basis should be stated just as plainly.
Publishing standard
No page should go live without:
- a clear origin label
- source links that support the core claims on the page
- a visible proof block
- visible unknowns when the record is incomplete
The goal is not to eliminate uncertainty. The goal is to stop hiding it.
Commercial independence
Mill & Measure has no paid placements or affiliate links live on the site today.
If that changes later, commercial relationships should be disclosed clearly on the relevant page instead of hidden behind generic language.
Updating pages
Brand claims change. Product pages change. Repair policies change. Material sourcing changes.
That is why pages include a Last reviewed date. When the underlying record changes, the page should change with it or be pulled back until it does.